# Woman advertising running shoes find killer slogan

**URL:** <https://filmfind.me/t/woman-advertising-running-shoes-find-killer-slogan/340>\
**Category:** Movies\
**Created:** [August 30, 2022, 11:41am UTC](https://filmfind.me/t/woman-advertising-running-shoes-find-killer-slogan/340 "2022-08-30T11:41:51Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![BouhPwet](https://filmfind.me/letter_avatar_proxy/v4/letter/b/8e8cbc/32.png) [@BouhPwet](https://filmfind.me/u/BouhPwet)\
**Post date:** [August 30, 2022, 11:41am UTC](https://filmfind.me/t/woman-advertising-running-shoes-find-killer-slogan/340/1 "2022-08-30T11:41:51Z")

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A woman working for an ad agency is tasked with finding a good slogan for running shoes (à la “Nike”). She struggles at first and then has a kind of epiphany thanks to particular events / observations, and she finds a great slogan for the brand.  
If I recall correctly, there are some points around the fact that the running woman in the ad is “natural”, no make-up, can be herself.

Thanks in advance !

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**Author:** ![casspir](https://filmfind.me/letter_avatar_proxy/v4/letter/c/8491ac/32.png) [@casspir](https://filmfind.me/u/casspir)\
**Post date:** [August 30, 2022, 12:00pm UTC](https://filmfind.me/t/woman-advertising-running-shoes-find-killer-slogan/340/2 "2022-08-30T12:00:20Z")

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“What Women Want” (2000)?

> **[What Women Want (2000) ⭐ 6.5 | Comedy, Fantasy, Romance](https://www.imdb.com/title/tt0207201/)**
>
> 2h 7m | PG-13

> **[What Women Want](https://en.wikipedia.org/wiki/What_Women_Want)**
>
> What Women Want is a 2000 American romantic fantasy comedy film written by Josh Goldsmith, Cathy Yuspa, and Diane Drake, directed by Nancy Meyers, and starring Mel Gibson and Helen Hunt.
> The film was released on December 15, 2000, by Paramount Pictures in the United States and Canada and by Icon Productions in international markets. It received mixed reviews from critics, but was a box-office success, with a North American domestic gross of $182 million and a worldwide gross of $374.1 million...

Helen Hunt and Mel Gibson work on a Nike ad campaign for women, and Nike likes their ideas. Quote from the movie’s above Wikipedia page:  
" However, **he steals Darcy’s idea for a new [Nike](https://en.wikipedia.org/wiki/Nike,_Inc.) [ad campaign](https://en.wikipedia.org/wiki/Ad_campaign) aimed at women**, though he later regrets his actions, especially as it leads to Dan firing Darcy."

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**Author:** ![BouhPwet](https://filmfind.me/letter_avatar_proxy/v4/letter/b/8e8cbc/32.png) [@BouhPwet](https://filmfind.me/u/BouhPwet)\
**Post date:** [August 30, 2022, 7:46pm UTC](https://filmfind.me/t/woman-advertising-running-shoes-find-killer-slogan/340/3 "2022-08-30T19:46:15Z")

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Thanks for your quick answer. That’s it indeed.

I’m watching too many movies and TV series so I’m mixing things up… I really thought it was a very recent movie, with a woman pitching the idea ; which is why I never thought of “What Women Want”.