Woman advertising running shoes find killer slogan

Movies
1

A woman working for an ad agency is tasked with finding a good slogan for running shoes (à la “Nike”). She struggles at first and then has a kind of epiphany thanks to particular events / observations, and she finds a great slogan for the brand.
If I recall correctly, there are some points around the fact that the running woman in the ad is “natural”, no make-up, can be herself.

Thanks in advance !

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“What Women Want” (2000)?

Helen Hunt and Mel Gibson work on a Nike ad campaign for women, and Nike likes their ideas. Quote from the movie’s above Wikipedia page:
" However, he steals Darcy’s idea for a new Nike ad campaign aimed at women, though he later regrets his actions, especially as it leads to Dan firing Darcy."

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Thanks for your quick answer. That’s it indeed.

I’m watching too many movies and TV series so I’m mixing things up… I really thought it was a very recent movie, with a woman pitching the idea ; which is why I never thought of “What Women Want”.

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